Our Story


For over 60 years, Hercules has been quietly redefining value in the replacement tire industry. We do so by continually giving our customers the performance they demand, the choices they desire and the affordability they deserve. And we deliver it all with a unique combination of cutting-edge expertise and old-fashioned integrity. The result is a better, smarter, more convenient tire buying experience for today’s car, light truck and SUV drivers.

When you take Hercules Tires along for the ride, you can drive confidently, knowing that you have the power of our industry-leading protection plan riding shotgun.
With our wide selection, Hercules Tires has just the tire you’re looking for—no matter what you drive, or where you drive it.
Unlike most replacement tire suppliers, we sell our tires through a network of independent dealers throughout North America, each trained and empowered to keep you connected to our ongoing support.

Driven By Our Principles

At Hercules Tires, we remain beholden to the same set of guiding principles today that were set forth by our founders over 60 years ago. Reflective of this simpler time, these core philosophies inform our refreshingly unique approach to doing business, guiding us to provide the truly differentiating value customers throughout North America have come to expect from Hercules Tires.