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New Ironman® Brand iMOVE® Gen2 SUV Succeeds iMOVE SUV

December 13, 2016

New Ironman® Brand iMOVE® Gen2 SUV Succeeds iMOVE SUV

Seven new sizes will attract light truck, CUV, SUV owners and enthusiasts

FINDLAY, OHIO, December 13, 2016 – Hercules Tire today announces the all new Ironman brand iMOVE Gen2 SUV entry-level all-season sports truck tire. With multiple features that enhance overall handling and traction, the iMOVE Gen2 SUV is designed to deliver dynamic highway performance on light truck, SUV, and crossover vehicles.

The new tire replaces the brand’s iMOVE SUV, adding style and performance enhancements as well as seven new sizes – from popular OE fitments like 275/55R20 to trendy plus-sizes like 305/35R24.

“The iMOVE Gen2 SUV represents the latest launch in a sweeping round of product introductions for Ironman this year – making it the best go-to entry-level brand in the market today,” said Jedd Emans, vice president of marketing for Hercules Tire.

Key features of the Ironman iMOVE Gen2 SUV include: 

  • Asymmetric tread design, with distinct outside and inside tread elements, to enhance handling in wet and dry conditions
  • Wide circumferential grooves that maximize water evacuation, improving wet grip and protecting against hydroplaning
  • Large contact patch with continuous center rib, which enhances directional stability, steering response and cornering grip at highway speeds
  • Performance-centric design from shoulder to sidewall

The iMOVE Gen2 SUV line offers 13 V- and W-rated sizes covering 20 to 24 inch wheel diameters. Available in the U.S. through American Tire Distributors (ATD) and in Canada via National Tire Distributors (NTD), the product will be introduced to the market as iMOVE SUV inventories are exhausted.

The launch of the iMOVE Gen2 SUV marks the fifth Ironman brand PLT product introduction in 2016, joining the iMOVE Gen2 AS UHP, RB-12 NWS touring, All Country CHT commercial highway and Canada-only Polar Trax winter tires.

Complete sizes and specifications for the Ironman iMOVE Gen2 SUV are available at

An associate brand of Hercules Tires, the Ironman brand offers an appealing balance of quality and economy. The Ironman brand family of tires includes passenger, light truck and medium truck lines. 

About Hercules Tires

Hercules Tires is widely recognized as the industry’s premier value brand with a comprehensive selection of passenger, UHP, light truck, medium truck and specialty tires. Since 1952, independent tire dealers and distributors have trusted Hercules to deliver outstanding quality, exceptional support, and unsurpassed value.

Hercules is a wholly owned subsidiary of American Tire Distributors, Inc. American Tire Distributors is one of the largest independent suppliers of tires in the North American replacement tire market. The company offers an unsurpassed breadth and depth of inventory, frequent delivery, and value-added services to approximately 72,000 customers across the U.S. and Canada. 

Additional information can be found at